What are some Marketing Strategies For Musicians that can elevate your music career? For many artists, marketing is somewhat at odds with who they are and what they do.
Sometimes is easier to just make music and write songs is often deeply personal and emotional, getting into a music marketing strategy mindset might seem strange at times for some musicians.
There is music being released every moment but learning how to market your music is an advantage every musician needs to leverage .
Tens of thousands of new songs are being released each day, and, in many cases, what determines whether each of these songs will go on to find an audience or not depends on how they’re marketed. Not sure how to market your music?
Here are 13 superb music marketing strategies to get you started:
This couldn’t be out of these marketing strategies for musicians!
Without knowing who your fans are you won’t be able to get the most out of your marketing efforts.
You need to know basic things like the age, location, and gender of your fans before you even think about employing a music marketing strategy because getting the most out of your marketing efforts is what you should be aiming for.
But a good question to ask yourself is, how do you figure out who your fans are?
These days, everything from personalized artist websites to music streaming artist accounts offer detailed analytic information to help you learn more about your fans.
In some cases, this information is so detailed it can tell you how and when fans stumbled across your music.
No matter the size of your following, audience engagement is an essential part of sustaining a meaningful career in music.
Once you’ve got a good idea about who your fans are, You should do everything you can to connect with them while maintaining your identity as an artist.
Yes, we all know that your main job is to create music, but the idea of a musician releasing music, sitting back and letting the fans come to them just isn’t realistic anymore.
There are so many ways to engage with your existing fans through
Your fan engagement is pretty much essential in order to your existing fans interested in what you’re doing.
This is necessary because there’s an insane amount of distraction out there for your fans, and you run the risk of being forgotten about without meaningfully engaging your fans on a consistent basis.
While you engage with your existing fans don’t forget you need to also reach out to new listeners as well. So if you’re thinking … yeah but how do I locate new listeners, the next section is for you!
Next in our marketing strategies for musicians is social media marketing!
You should know by now that social media platforms are becoming harder to reach fans by the day, but marketing strategies for musicians are far less impactful without them.
Simply using Instagram or Twitter, for example, can help you reach and follow relevant accounts of people, music blogs, and record labels who like your style of music, you’ll be able to get your music in front of new audiences who are likely to be interested in your work.
Whether you’re trying to get the word out about your new music or people to show up to your performances, social media is still a great way to narrow down who might like your music and to reach out to those people directly.
Of course, there are paid ads options as well.
But if you don’t want to spend you need to know stuff like researching hashtags, local bands in cities you’re playing in that sound similar to you, Reddit threads or even Facebook groups can help give you that exposure for free.
Tell me, who doesn’t love free stuff!
Even better when the free goods are merch from one of their favorite musician.
Throw together a bundle of your best merch, maybe even a couple limited-edition bracelets or stickers you have from a previous promotion, and offer it to the fan who comes up with the best caption to one of your silly photos or creates the best fan art.
You can be creative and create online games such as hunt to win an awesome prize (you can give them tickets to your album release, a special house show, exclusive merch just for them, etc.) or as low-key game such as teasing a new song or video and having your fans guess what it is.
By this way, you learn to engage your fans in a way that promotes fun and connection.
When your fans feel involved and are having fun, the music promotes itself.
If you hope to reach new audiences with your music there are so many things you could do like using photos, videos, blogs to create some content.
Putting lots of time and thought into offering other content to your listeners will help you make a lasting impact that ultimately gets your music heard by new ears.
Although what you are creating has nothing to do with music know that no one said being a serious musician in our age and time was easy.
In today’s insanely competitive music industry, audiences often need more than just music to become a reliable fan of a musical artist.
A good thing to do is to start by defining what your story is! Ask yourself simple questions such as:
These simple questions will help you create blogs about your music like my blog 😉
Pitching your music is one of the least fun parts of being a serious musician.
You should always write an engaging bio and press release, looking up contact information and sending email after email into the abyss is soul-crushing, but also necessary for engaging new listeners and gaining momentum for your music.
You might not think getting featured on small blogs and playlists is that important, but it actually is.
Target small blogs and playlists rather than aiming to get featured on the biggest blogs and playlists and working your way up from there is a good way to approach the gargantuan task of pitching music.
Artist websites are an essential part of cultivating an image and reaching out to new fans. Sure, social media can do this, but platforms like Facebook and Twitter are becoming less effective for musicians by the day.
You surely need your personal brand website because now in order to reliably reach your followers, you typically have to pay for it.
With your own website, not only do you have a clear path towards reaching audiences, but also have a way to shape your story and brand on your own terms.
New fans are likely to resonate with the story you tell through your website rather than a bland Twitter or Facebook profile.
This last music marketing tactic is reserved for musicians who’ve got money to invest in their music.
Hiring someone to push your music to radio, playlists, blogs, and press outlets can achieve huge results, but often at huge prices.
At first, don’t spend too much! It depends on the scale and scope of the campaign, but meaningful results don’t really happen until thousands of dollars are spent, and even then there’s no guarantee that your music will be reviewed or picked up by radio stations.
When it comes to marketing yourself both online and offline, the rules are no different for artists.
Learning from what works or not should help you create better music so check these things:
Do your fans love seeing more photos or videos from you? On a daily or hourly basis? By this way, you can experiment with what content is getting the most reactions.
Again, inject some playfulness into this. The more you experiment, the quicker you can understand what your audience best responds to.
Collaborations are a great way of connecting with new fans.
The goal is to get in front of new fans who haven’t heard of you before, so you want to give them a good (and accurate) first impression.
Think about what your brand is all about and then seek out other bands that exude that, as well as brands that support that and start to explore possible partnerships.
A nice tactic is that you should think about how to include fans in some of the more day-to-day things. You can them their opinion on two potential single covers, a few different designs ideas, or what song they want to see more of in your live set.
Be bold and talk to your fans. They will feel part of your music and support it even more.
If you are not used to stepping out, here’s a great way to step outside your comfort zone!
You can have some fun and get in front of a completely new audience. It’s also something I honestly don’t see many musicians doing.
Your podcast shouldn’t be about your music.
It should be related to the music industry but if you focus on your music or band it’s probably going to be pretty boring to those that aren’t already fans of your music, and that’s who you should want to target!
There you have it, 13 Superb Marketing Strategies For Musicians
What is your favorite music marketing trick?
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See ya, Cosby!